A new traffic exchange launched today. You may have received several invites to join from friends and acquaintances. This is NOT another invite. Actually, we haven’t even joined this new traffic exchange yet.
Should You Join?
I’m sure we will soon because normally a newly launched site drives some pretty good traffic. That’s a pretty good reason to join. When a new site launches, there will be many people joining to check out the new digs. People want to know if a site is unique, has games, rewards members surfing, encourages collecting, and most of all will it create conversions for my business. While members are joining and surfing this new site, this is a perfect time to get your ads in front of them.
Should You Promote?
Launch excitement normally has affiliates scrambling to earn some commissions from the new site. Many times a new launch will have a referral contest attached and affiliates are trying to bring in as many new members as possible to win the contest. There is nothing wrong with earning commissions and winning a referral contest. I, personally, like to do both. But, for me, what is more important is recommending a site I believe will be relevant when all the launch excitement is gone. Will this site still generate good traffic for my ads 4 weeks from now when the launch excitement is over? Do I believe this site will still be here 12 months from now? Do I believe this owner will honor his/her commitment to the affiliates and pay commissions in a timely manner? So, for me to recommend a new site, it is all about the owner. Let me clarify right now, I have no crystal ball and I don’t know every owner. There have been sites we promoted which have failed even though I thought it had a good owner. And, there have been sites which have succeeded which we did not promote. All I do know is, if we decide to promote a site, we believe in the owner.
So, when you see a new launch, by all means join it and take advantage of the influx of excitement and traffic for your ads. But, You Don’t Have To Promote Every Site You Join!
Make It Your Year~ Jolynn & Cathy
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