Even though I am still fairly new to the traffic exchange industry, I can feel the advertising atmosphere is evolving. Traffic exchanges which used to be filled with promised riches from matrix programs evolved in to ads for other advertising venues. Nothing wrong with building up your advertising resources and creating affiliate income but, at one point, it seemed you didn’t see any other type of ads, but ad places, while surfing. Now, the evolution continues – with the leadership efforts of Shielda Wheaton and Patti Boquist, product advertisements are becoming more common place while surfing. I admit, I love it! For traffic exchanges to evolve in to a substantial advertising venue, I personally feel the influx of products will be good for the industry.
It’s kind of ironic because Shielda is not the first person I have seen advertising jerky in traffic exchanges. There is another guy who goes by the username, the jerkydude, (I think) who I have noticed his ads. So, how is Shielda opening doors and creating excitement? She is engaging with traffic exchange owners and members. To take your advertising to the next level, you must engage with the very people you hope will purchase your service or products. Kudos to Shielda for actively engaging anyone who will listen.
Not only is Patti advertising her jewelry products on traffic exchanges and giving some of her items away as surfing prizes, she has developed a traffic exchange which only allows product advertisements. Really Smart Deals is a niche traffic exchange / shoppers club which is carving out it’s place and building a membership full of buyers.
Commit To Your Product
Whether you have a product or are an affiliate marketer, commit to the item you are promoting in 2013. If you are promoting peanuts, become known as the peanut guy. Engage with others and talk about peanuts every chance you get. Shielda and Patti have done an outstanding job of engaging and are representing their ideas and products with conviction. I hope 2013 is the year many members carve out their own niche in this ever evolving advertising world in the traffic exchange industry.