Last week I was listening to a conversation where it was mentioned by a member that they were less likely to participate in a “referral contest” because it seemed like the traffic exchange owners always win. Since that time, I have given that conversation quite a bit of thought. As a traffic exchange co-owner myself, I know how hard it is to get referrals in this competitive online business world. I, also, understand members frustration when they look at a leader-board and see the same names over & over again.
Today, I decided to reveal the traffic exchange owners secret to getting referrals. I know many of the owners out there are probably cringing thinking -”don’t do it Cathy”. But, I want everyone to know just exactly how they can achieve the same level of success as those names on the top of the leader-boards. Okay- are you ready? Each and every name you see at the top of the referral leader-boards has a list. They have built a list of names they can market to whenever a product is released they want to promote. Yes, this includes traffic exchange owners. How? Well, when you join a membership site, and every traffic exchange is a membership site, you are on the owners list. There it is- the BIG SECRET.
Why does list building work? List building gives you the ability to form a relationship with a larger group of people. When people have opted in to your list or your membership site, if you provide them with valuable information they will be more likely to listen when you recommend a product or service. Don’t just sell to your list- provide value and build relationships.
Now Don’t Panic- you don’t have to own a membership site to build a list. There are many great tools available so you can build a personal list. If you want more information on list building, check out the three part series I wrote on List Building for Beginners.
You now know the number one secret owners use to get referrals. They leverage their list. What happens if you don’t have a list and you want referrals now? The great thing about online marketing is you can use someone else’s list. There are tons of safelists and viral mailers on the market which provide you with the ability to mail to their membership site list of members. These are people who have joined a membership site and opted-in knowing they will receive marketing emails. They are either marketers themselves or they are looking for a business opportunity. Either way, your membership to a safelist or viral mailer gives you the ability to utilize email marketing to a “list”.
If you want to bring in more referrals, apply the secret leveraging tool traffic exchange owners use to pull in referrals themselves- list building. You can build a list by starting a membership site, using opt-in forms and building a personal list or utilize other owner’s list through safelist & mailer membership sites. The choice is always YOURS!