Traffic Exchange Marketing

Marketing on traffic exchanges can be rewarding and frustrating all at the same time.  You will hear two sides to the story:  Side 1- traffic exchanges don’t work, don’t waste your time.  Side 2 – I use traffic exchanges and get sales and referrals from them daily.  Why is there such a wide disagreement between the effectiveness of traffic exchanges?  My personal theory is people use different marketing techniques, some work on traffic exchanges and some don’t.  Below I will list the top traffic exchange marketing tips we use on a daily basis.

#5- Utilize All the Marketing Tools

Traffic exchanges offer you a variety or marketing tools:  site impressions, banner impressions, text ad impressions, start pages and login spotlights are the standard at most traffic exchanges.  Use them all.  You never want to miss out on the opportunity to grab a potential customer.  By utilizing all the marketing tools available to you, you increase your chances of getting a referral or a sale.  Plus, be sure to check out all the marketing tools available to you at each traffic exchange.  Some sites offer additional tools, for example, at Hot Flash Hits, we offer the Featured Member ad as FREE bonus to our members.

#4 – Keep Your Ads In Rotation

Let’s face it, there are many sites which come and go online.  People may see a site and think: “I’m gonna wait and see if they are still around 6 months from now before I join.”  This is why is essential you keep your ads “In The Face” of the potential customer.  You can do this by keeping your sites in constant rotation 24/hours a day 7/days a week.  Remember the Internet never sleeps.

#3- Brand Marketing

Whether you own your own business or are an affiliate marketer, you need to utilize brand marketing.  Business owners use brand marketing by branding their logo, mascot, catch phrase, or other.  The goal is when a potential customer sees the item, the business wants their name to come to mind.  Individual marketers can still use brand marketing effectively by using their personal photo or icon, make your own logo, give yourself a title like:  The Queen of Free Programs, or becoming a specialists with a certain company.  Once potential customers start recognizing your brand, you will be amazed at the positive effect this has on your business.

#2 – Know Your Market

The #2 and #1 marketing tips go hand in hand.  First you need to know your target market.  What are you selling? Why would someone want your product? What are the main benefits of using your product?  These are all questions which can help you develop your ad campaigns to target a specific market.  Build your advertising around your potential customers and what they would seek achieve from making a purchase from your business.

#1 – Promote – Promote – Promote

You have developed a targeted marketing campaign.  You have branded your advertising.  You are utilizing the marketing tools available to you.  You are keeping your ads in rotation 24/7.  Now REPEAT.  Promote at as many advertising resources as you can afford.  It takes time or money to advertise.  Each individual should develop an all encompassing advertising blitz which reaches as many potential customers as possible.

I hope these tips will help you develop your traffic exchange marketing.  Remember, advertising is a learning process, experiment and tweak your ads to improve your results.

Recommended Resource:  Elevated Traffic, owned by Beth Allen.