Splash page marketing is a way for advertisers to grab the attention of the viewer in a short amount of time. While building your ads, if you think about the limited time you have to GRAB the viewers attention, you will realize you need a few key components to make your ads work. Here is a HUGE marketing tip – the three key components which every splash page should have are: Something which grabs the viewers attention, something which creates curiosity, and a clear call to action for the viewer. Below I will highlight five splash pages which work with a limited viewing time and explain the key components of each splash page.
This splash page uses professional looking graphics and text which should grab the attention of the average viewer. The bullet points are short but highlight key features of the site. They, also, mention prizes and rewards which should create curiosity. The “call to action” button has direct instructions not a generic slogan. This splash page hits all the major components while appealing to the professional viewer.
This splash page appeals to viewers who want to be at the ‘IN” spots. The headline, a question: “Are You Advertising On This Top 10 Traffic Exchange?”, should create a simple interaction with the viewer. The orange graphic against the black background, although simple, makes it pop out at the viewer. A simple “Start Today” is the call to action.
This event splash page works at all levels. The top graphic grabs attention and makes the viewer stop to read the page. The brief bullet points lead to the highlight of the event of over $200 in cash prizes, this information is located centrally on the page. If the viewer is not a member of this site, the call to action of “Join the Contest Now” is a great way to invite the viewer in.
This splash page is a great example of how simplicity works well in advertising. A unique graphic which is branded to the site itself is incorporated to grab attention and make the viewer stop. The colors are appealing and again branded to the site. The headline implies improvements on the site which may entice viewers to join or old members to revisit the site. A simple “Check It Out” is the call to action.
Sense of Urgency
Even a simple splash page can create a sense of urgency. This page has clean and crisp graphics which make the page almost shine. The semi-humorous headline: Get Your Ads In Gear, goes with the site theme while creating a do it now mentality. Having only one bullet point discussing Fast Paced and Speed continues to create urgency. The flashing call to action: “Get Yours Free Now” is the perfect addition to this page to emphasize urgency.
We have looked at 5 splash pages which use the components of a good splash page to create effective ads. These marketing tips include: use professional graphics and text, use eye catching and appealing colors, and use short but creative bullet points entwined together to Grab Attention, Create Curiosity & give a clear Call to Action.