Getting a lot of “views” or “traffic” to your website is always a top priority but you need to understand the value of the traffic you are getting from traffic exchanges. A site which can deliver 1000 views per day may not be as valuable as a site which delivers 100 views per day. Here is where the confusion begins. Getting views is good but getting too many views from one traffic exchange, per day, can be bad. Below we will discuss the value of the traffic you are receiving from traffic exchanges.
Too Many Views?
Is it really possible to get too many views, per day, from one traffic exchange? Last week I assigned 2000 credits at a traffic exchange. The next day I went back to check my sites and all the credits were gone. I went thru 2000 credits in a 24 hour time period. The traffic at this traffic exchange is moving way too fast. I got zero sign ups from those 2000 views. The only possible value we got from those views might be a solid day of branding at that one traffic exchange. But, all and all, I would value the traffic from this traffic exchange at a 0. I won’t be purchasing traffic from this particular traffic exchange as I found very little value in the traffic.
Why Is It Moving So Fast?
Normally, there are 3 main reasons traffic exchange traffic moves extremely fast.
Reason 1 – The traffic exchange does not have enough sites in rotation. When you assign your credits, they are immediately eaten up because there are too few sites for members to view. This usually happens at newly launched traffic exchanges or at sites where the owner is still learning to manage the traffic flow. The good news is this is a fixable problem. If the owner is proactive, there are steps which can be taken to reduce the traffic flow for each individual member while keeping the member views at a good pace. (If any owners out there need help with this, Jolynn and I would be happy to conference with you and develop some solutions.) So, this reason may be a temporary problem and you should check back, from time to time, to see if the traffic flow has improved.
Reason 2 – The traffic exchange is overrun with bot surfers. For those of you who don’t know, a bot surfer is a machine or program some members use to surf the traffic exchange for them. In our eyes, this is a form of cheating, as no member actually views your ad when your credit is used. Bot surfers will usually surf an above average number of sites, sometimes in the the thousands per day. Unfortunately, some traffic exchanges do not care about the results the members are receiving but are more worried about the traffic volume they can claim their traffic exchange is producing. When I see a traffic exchange filled with member names I know we have suspended for bot surfing, then I avoid that traffic exchange completely.
Reason 3 – Short surf timers. It’s obvious you will be able to surf more sites with a 3 second timer than you will with a 8 second timer. Although the credits used may be viewed by a real surfer, it stands to reason your credits will be used at a much faster pace. Again, I feel the traffic exchanges with very short timers are more concerned with traffic volume than with advertising results. Of course surf timers will always be a topic for debate, but, as an advertiser, I prefer my sites to get viewed with longer timers.
Listed above are 3 reasons traffic may be moving too quickly in a traffic exchange. What is important is you know how fast your credits are moving, how long your site is getting viewed, and who is viewing your ads. Once you know these things, you can understand the value of website traffic you are getting from traffic exchanges.
Make It Your Year- Jolynn & Cathy
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