No one wants to hear these three awful words: “Your Site Sucks!” I mean feedback is good but that would be a mean and horrible thing to say. I was reading a post by Barry Langdon where he correctly conveyed the message that most people prefer to get a “pat on the back”. But, how can you expect to improve your site and your business if everyone is giving you a pat on the back. You can’t.
Every site owner or business person needs to get honest feedback from their customers and peers. Getting honest feedback is the quickest and easiest way to make adjustments and improvements to your business. Getting honest feedback can be a tricky endeavor. You don’t want someone who is only going to give you a “pat on the back” and you don’t want someone who is going to tell you “your site sucks”. You need someone who will give you constructive criticism with ideas for improvement. Or, if nothing else, can show you what is working for them. My suggestion is to go outside your current circle of influence and look for someone, in your industry, who is willing to give you an in depth analysis. Someone who doesn’t know you very well but who does know the industry you work in. Someone you respect and trust to give you honest feedback.
Realize not everyone will be willing to take the time to analyze your business. But, if someone you respect takes the time to give you an in-depth analysis, then be ready to make some changes. I’ve seen many times where a site owner asked for feedback and then never made any changes. Don’t be that person. If you want to make a better business: get honest feedback and make changes based on that feedback.
Make It Your Year~ Jolynn & Cathy
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